ugos_framegrabKepak Convenience Foods (KCF), the number one name in the UK’s £108 million* hot snacking category, and the company behind the Rustlers brand, is launching the first ever national TV campaign for its market leading brand, UGO’s Deli Café.

The campaign will be appearing nationally in key programmes including Britain’s Got Talent, beaming award-winning UGO’s Deli Café into the living rooms of 8 million viewers across the UK.

The 20 second ‘Deli Panini in a Ding’ TV advert will accelerate the brand’s continuing growth. Launched just over two years ago, UGO’s Deli Café is already worth nearly £10 million** and has been purchased by 2.3 million households**.

The highly targeted TV campaign will feature on terrestrial, cable and satellite; as well as reaching almost half a million consumers with online pre rolls.

The advert highlights the quality and the convenience of the hot and crispy Panini range that can be microwaved in minutes, targeting the brands’ core consumers of busy, working adults looking for a deli delicious lunchtime snack.

John Armstrong, Marketing Director at KCF comments: “Busy consumers want their favourite foods within easy reach wherever they are, and their lifestyles lead them naturally to hot snacking. The UGO’s Deli Café national television campaign is a major step for the brand and highlights the success it has achieved in a short space of time.

“We’re looking forward to continued growth for the brand and have an exciting year planned to maintain high levels of brand awareness and therefore sales.”

The UGO’s Deli Café range has a recommended retail price of £2.29 and comprises:

• Chargrilled Chicken with Mozzarella & Pesto

• Bacon, Cheese and Mustard Mayonnaise

• Mediterranean Chicken on Tomato & herb bread

Kepak Convenience Foods urges retailers to stock up on the award winning brand to ensure their shoppers are not left disappointed.

Source * Nielsen Scantrack 52 w/e 20.03.10

Source ** Nielsen Scantrack 104 w/e 20.03.10

Kepak Convenience Foods

Tel: 01772 688 300

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