dscf0482Jack Link’s, the world’s leading supplier of meat snacking products sponsored Dominic O’Sullivan, a special educational needs teaching assistant from Manchester, to run the 2009 London Marathon dressed as a packet of their new product, X-Sticks!

Dominic ran the Marathon to raise funds for Leonard Cheshire Disability, a charity dedicated to changing attitudes towards disability and to serving disabled people with the provision of services including care homes, supported living and respite care.

Dominic said: “It was undoubtedly the toughest thing I’ve ever done but it was a great experience and I’m incredibly grateful to Jack Link’s for the money they donated and also helped me raise. I know it will go towards helping people who need it most.”

Jack Link’s has created a short video for YouTube. Search ‘Jack Link’s sausage man runs the London Marathon’ to take a look at Dominic’s marathon adventure!

X-Sticks are great tasting sausage snacks, naturally smoked with less than 27% fat and high in protein and the life-size X-Sticks packet received many funny looks and shouts as he ran the 26.2 mile race, “Come on X-Sticks Man”’ being the most popular!

Michael Ollerup, European Managing Director of Jack Link’s, says:  “We’re delighted Dominic finished the race, and in a very respectable 5 hours 21 minutes.  We’re now looking for other activities for our X-Sticks man to take part in. So far we’ve had skydiving, rock climbing and climbing the Sydney Harbour Bridge suggestions but we’ll see what Health and Safety will allow!”

Euro Food Brands
Tel: 01604 821200

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