Green & Black’s, The UK’s number 1 premium chocolate brand, is set to extend its popular gifting range by launching a brand new 24 Miniature Bar Collection in time for Christmas 2010. The launch follows the success of their original Miniatures Collection which is one of the fastest growing gifting brands in the UK with 59% YoY growth*.
The new 24 Miniatures Bar Collection is made up of eight of the Green & Black’s best-selling variants – Dark 70%, Milk, Creamy Milk, Butterscotch, Cherry, Almond, Ginger and White and aims to encourage core consumers to trade up to a higher price point in gifting.
Gemma Barton, Senior Brand Manager for Green & Black’s explains; “During 2009, the Green & Black’s gifting range enjoyed a fantastic year and experienced growth of 29%** across the Christmas period. We predict that the growth seen in 2009 will be replicated during Christmas 2010. Our new 24 Miniature Bar Collection aims to assist this growth and help meet shopper’s desire for something new for Christmas 2010.”
Green & Black’s 24 Miniature Bar Collection is available from September 2010, RRP £9.99.
* Nielson Total Market 52 w/e 17.07.10
** Nielson Total Market Christmas 2009
Tel: 0207 633 5900