By introducing a new gutsy range of soups and pasta sauces, GLORIOUS!® is taking the light meal trend to the next level. The soups include international flavours such as Sunny Thai Chicken, Goan Spiced Tomato & Lentil and Tuscan Chicken & Orzo, while the pasta sauces welcome flavours like Big Easy Creamy Chilli Sauce and New York Alfredo sauce.
A market survey conducted by Kantar Worldpanel about the national meal occasion in the UK commissioned by GLORIOUS!® revealed that the number of people eating soup as a meal has grown by nearly 5 percent since 2006, with fresh soup sales growing 16 percent in the last three years.
The survey showed that, during an average two weeks, 44 percent of British people consume soup and would choose to eat it at least once every 5 days. The survey, conducted amongst 11,000 participants, also revealed that although sandwiches currently lead the way in simple meals consumption, consumers are still looking for healthy and more flavoursome pre-prepared alternatives, demonstrated by 65 percent of the soups being consumed at lunchtime.
Mandy Taylor, Commercial Director, GLORIOUS!® said: “The first thing customers expect from a modern lunch is convenience.
Thirty-three percent choose soup because it is quick to cook or easy to prepare. With 10 percent of the soup chosen for variety and 14 percent for health, we know our consumers also appreciate diversity in their lunches and a well-balanced meal. The new range of GLORIOUS!® soups and pasta sauces appeals to just about anybody looking for convenience and bold flavours at lunch time.”
Responding to the survey’s results that women often aspire to a healthier repertoire of light meals, and with half the population concerned about their weight, GLORIOUS!® has also launched a range of Skinny Soups. With summery bold flavours such as Fragrant Thai Carrot & Lemongrass or Goan Spiced Tomato & Lentil, the new range contains less than 160 calories and less than 3 percent fat per serving. Each GLORIOUS!® Skinny Soup also provides one of the recommended daily servings of vegetables, and most are suitable for vegetarians. Ideal for a light lunch or for those who are counting calories, the GLORIOUS!® Skinny Soups do not compromise on flavour.
With its new range of hearty, chunky meal soups, low-fat skinny soups and bold, punchy pasta sauces, GLORIOUS!® will attract a younger, more adventurous consumer into its market categories, offering a more exciting alternative that goes beyond the expectations of the light meal occasion market.
Simon Gamble, Head Chef, GLORIOUS!® said: “Our recipes are all developed in-house with the finest local ingredients. We have had experience in the food service industry for about 20 years, and our access to the finest menus, restaurants and chefs means we can offer the best knowledge, skill and ingredients for our products. The entire GLORIOUS!® team has an expertise in and passion for food which is reflected in our products across the board.”
The new range of soups from GLORIOUS!® includes:
Meal Soups – from £1.99
• Spanish Tomato & Chorizo
• Sunny Thai Chicken
• Malaysian Chicken
• Toulouse Sausage & Bean
• Indian Chicken
• Tuscan Chicken & Orzo
Skinny Soups – from £1.79
• Asian Tomato Rice & Ginger
• Fragrant Thai Carrot & Lemongrass
• Goan Spiced Tomato & Lentil
• New England Butternut Squash
Pasta Sauce – £1.99
• Big Easy Creamy Chilli Sauce
• Diablo Sundried Tomato and Chilli Sauce
• New York Alfredo sauce
GLORIOUS!® Soups and pasta sauces are now available in most Asdas, Morrisons and Sainsbury’s across the country.