This great achievement follows on from the unit being awarded ‘Best Temporary Display of the Year’ in the UK POPAI Awards 2009, in addition to best ‘temporary display’ in the Grocery and General Merchandise & Snack Products category, and Innovation Award.
Matt Goddard, Category Brand Manager – Impulse at Walkers said, “The Do Us A Flavour” hopper was a great example of creating a unit to generate new space in store. The flexibility of the unit in the way that it could be fixed to units in store through ties and suckers meant that there was always an appropriate solution for every store. The result of this unit was that we were able to execute a marketing event and launch incremental NPD in a customer we wouldn’t have been able to otherwise.”
“Our ability to create temporary displays that increase sales and influence consumers at the Point of Purchase is vital to our success”. Says Mike Devine CRP’s Display Sales Manager. “Working with many of Europe’s largest brand owners we have a unique insight into designing POP units that influence consumer purchasing behaviour and CRP being shortlisted at these awards demonstrates that understanding.”
The award winning CRP Display business is well known for its innovative creations, producing displays specifically designed for impulse purchasing to be placed flexibly within a broad range of retailer environments. The business has provided many of Europe’s largest brands excellent in-store execution of promotional activity.