Burton’s Foods, the UK’s second largest biscuit supplier, is introducing bags more ‘everyday indulgence’ into the UK’s premium cookie market with the re-launch of Maryland Big & Chunky Cookies.

Key elements of the major brand development include the introduction of two delicious new variants, more indulgent new packaging and tailored in-store support.

Maryland Big & Chunky Cookies came out on top in consumer preference testing**, with the Milk & Dark variant significantly outscoring Fox’s Chunky Choc Chunk and McVities Boasters on key measures.

“We’re giving our consumers even more opportunity to enjoy a treat at home with a brand re-launch that will offer more choice and broaden the appeal of one of the UK’s best-loved cookies,” says Burton’s Foods Category and Activation Controller David Costello.

“The move will continue to develop the Maryland brand beyond the biscuit barrel into a raft of new eating occasions, in particular as a more indulgent treat to enjoy every day.”

The new Maryland Big & Chunky range (rrp £1.69) comprises four variants. Two new SKUs – Choc Chunk & Hazelnut Crunch and Choc Chunk & Crunchy Flapjack – join existing favourites Milk & Dark Choc Chunk and White Choc Chunk Brownie.

Maryland is the UK’s best-selling cookie brand, with a 33% share of the £108 million cookie market (source: IRI £sales, 52 wks to 22/01/2011).

** Consumer preference testing conducted by JRA 2010

Burtons Foods

Tel: 01727 899700

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