The new packaging provides greater shelf stand out and clearly highlights the ‘Hot & Crispy Panini’ product benefit to consumers.
Launched just over two years ago, UGO’s Deli Café is already worth nearly £10 million and has been purchased by 2.3 million households**. The Panini range can be microwaved in minutes and targets the brand’s core consumers of busy, working adults looking for a deli delicious lunchtime snack.
KCF is also changing the name of one of its three variants. Chicken, Mozzarella & Black Olive Tapenade on a tomato and herb bread has become Mediterranean Chicken on tomato & herb bread. Research has shown that the new name increases consumers’ intention to purchase which will ultimately increase your hot snacking sales.
John Armstrong, Marketing Director at KCF comments: “Busy consumers want their favourite foods within easy reach wherever they are, and the new vivid packaging will draw consumers to the fixture.
“We’ve just launched our first ever national TV campaign for the brand that included spots in key programmes including Britain’s Got Talent, beaming the market-leading UGO’s Deli Café brand into the living rooms of 8 million viewers.
“We are committed to growing the UGO’s Deli Café brand and have an exciting year planned to maintain high levels of consumer interest and encourage new consumers to the hot snacking fixture.”
The UGO’s Deli Café range has a recommended retail price of £2.29 and comprises:
• Chargrilled Chicken with Mozzarella & Pesto
• Bacon, Cheese and Mustard Mayonnaise
• Mediterranean Chicken on tomato & herb bread
Kepak Convenience Foods urges retailers to stock up on the award winning brand to ensure their shoppers are not left disappointed.
* Nielsen Scantrack 52 w/e 20.03.10
** Nielsen Scantrack 104 w/e 20.03.10
For more information on Ugo’s Deli Cafe visit www.ugosdelicafe.com