New space-saving flat bracket on EPoS system.

East Midlands-based regional bakery chain, Birds (Derby) Ltd, has reported on the success of its refitted, new-concept shop in Alvaston, Derby and has paid tribute to the brackets bespoke-designed for its till system by manufacturer J2 Retail Systems.

In 2010, Birds’ Alvaston retail bakery was devastated by fire.  Explains Retail Manager, Mike Holling: “The shop burnt out and we couldn’t trade. As we had to plan a complete refit, we took the opportunity to rethink our shop layout, to do something different.”

The Alvaston shop had been running with an old model EPoS system that J2 had supplied some years previously. “We had a couple of old J2 Viper tills, and one still worked despite being full of soot and having had foam sprayed on it by the Fire Brigade! But we decided it was time to introduce the new J2 615 model EPoS till that we had already installed elsewhere.”

As Mike Holling planned the installation of the new tills, he realised that space was tight. A change in counter configuration seemed to be the way to go.  He approached J2.  Known for its flexible EPoS mounting options, J2 came up with a space-saving solution: a new bracket which could be pushed back 45 degrees, to allow the J2 615 tills to be recessed into a more compact space.

J2 completed this bespoke development for Birds. “We’re very pleased with this solution, so much so that we are going to use the bracket in our new Chesterfield site,” says Mike Holling. “It gives better counter accessibility and helps us to reduce the till footprint. Of course, space is always at a premium in a retail environment so this flat bracket works extremely well for us.”

One third of Birds’ retail estate is now using J2 615 EPoS, and a phased rollout will continue this year. “Eventually, all shops will have J2 615s. The new bracket gives us a useful option if we have a tight layout to deal with, enabling us to put the tills in different areas,” states Holling.

He continues: “Our partnership with J2 works extremely well. We always find them responsive – the flat bracket is a case in point. It’s a very good design and J2 delivered precisely what we were looking to achieve.”

“We consider J2 to be at the cutting edge when it comes to technology. If they have a new development in the pipeline, they always invite us to have a look. Even if we don’t need it straightaway, it helps us to map out future requirements. Besides, EPoS is so affordable now. You really can’t do without it to run your business,” concludes Mike Holling.

J2 Retail Systems

Moray Boyd

Tel: 01925 854 841


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