The Publication For The Grocery Trade

Grab the profits &GO with Nescafé!

The new Nescafé &GO is the must-have accessory for retailers looking to cash in on the growing demand for coffee on the go. Based on the successful Nescafé.go system, the hot drinks dispenser has enjoyed a stylish makeover giving it a more contemporary look - with larger 12 oz branded cups and an improved range of drinks to ensure maximum appeal and greater profit potential. With a small financial investment of just £239 + VAT for the dispenser, selling just 20 cups a day at a price point of 99p generates £2,400 profit per annum*. Compare that against high street prices and your customers will come back for more, time and time again! With Nescafé &GO, it couldn't be easier to offer a hot beverage solution. Small and smart, this easy-to-use self service drinks dispenser requires little maintenance and essentially looks after itself! Customers simply select a drink of their choice, peel back the foil lid which locks in freshness and add hot water straight from the dispenser. In line with customer research**, one further addition is the introduction of better insulated, bigger, paper cups for a more premium drinking experience that stays hotter longer Nescafé &GO offers a range of coffees and café style drinks to suit all tastes - whether it is a smooth Nescafé Gold Blend in the morning or a frothy Cappuccino in the afternoon, customers can simply select their favourite drink...& go! NEW to the range is the popular Nestlé Aero Bubbly Hot Chocolate, having achieved great success in both retail and out of home markets in the 18 months since launch. Martin Lines, Marketing Director, Nestlé FoodServices comments: "We've worked closely with our convenience customers to create a successful and profitable drinks proposition. Demand for coffee is very much on the increase and the Nescafé &GO concept offers the perfect entry-level hot beverage system for retailers looking to access this thriving sector." * Gross profit calculation based upon estimated 50p per cup profit at RSP of 99p and average weekly drink sales of 20 cups per day over 48 weeks ** New Focus Research April 2006 For further information on how to boost profits with Nescafé &GO, contact the Nescafé hotline on 0800 745845.