The Publication For The Grocery Trade

Jenks and Del Monte in strategic partnership

DEL MONTE has announced a major strategic partnership with Jenks which will involve the transfer of all responsibility for the sales, marketing, distribution and administration of its UK Foods Division to the sales and marketing company. The transfer will take place on 15th October. Del Monte and Jenks have built on their existing relationship and developed a new business model which will add value and a new approach to the selling and marketing of the world famous brand. The new arrangement will encompass the entire Del Monte Foods range and provide enhanced presence and scale for the brand. UK Managing Director Peter Miller says: "We see this as an important and positive step in the life and development of the brand. Jenks are the best partner with whom we can maximise our brand's potential as they have an established reputation for innovation and a progressive outlook and invest heavily in people and infrastructure for the benefit of customers." Jenks is the UK's leading grocery sales channel specialist with a 46 year history of successful trading relationships across areas of the UK grocery industry. In the last twelve months they have embarked on a major business review and expansion programme. Jenks Joint Managing Director Ross Beattie comments: "Our expertise lies in optimising the sales channel and we are structured to provide a greater breadth and depth of coverage of the UK market than most brands can deliver. We can take a premium brand like Del Monte and give it the focus it needs to maintain its rightful position as market leader." Jenks Joint Managing Director Ross Beattie - 07968 800229 Del Monte UK Managing Director Peter Miller - 07785 333549