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Responsible Ronson

Founded in 1896, Ronson is an international brand with a strong brand heritage forged through its dominance of the lighter/flame market for many years. The name Ronson is synonymous with expertly engineered products that provide the consumer with the ultimate in performance, quality and style. Always at the cutting edge of design and innovation, Ronson introduced Slyda in 2001, the first one-step child-safe lighter in Europe, which featured a unique patented design where the body of the lighter is pushed upwards against a sliding back piece. Slyda's safety was improved even further in 2003 through a locking component on the base of the lighter. These breakthroughs and the recent launch of the child-resistant range Ronson + Karim have consolidated Ronson's brand awareness to become the third best-selling brand of everyday lighters in the UK. Ronson are now pleased to announce that upgraded versions of Clearlite, Colourlite and Electrolite, Ronson's most popular disposable lines, will be available from June 2007 onwards in all distribution channels. These lighters, together with Slyda, will be offered in impactful new packaging and feature new colours of lighters to make them more appealing to today's consumers. Product Information: RONSON EVERYDAY LINES Each lighter is available in 5 colours and is supplied in display trays or multi-packs with strong shelf impact: CLEARLITE - Flint disposable lighter Clear body in 5 classic colours: yellow,. green, blue, pink and red Free wheel child-resistant mechanism Available in display trays of 50 or 25 single lighters or 10 multipacks of 5 assorted lighters COLOURLITE - Flint disposable lighter Bi-colour opaque body in 5 attractive colours: navy/white, yellow/navy, mauve/yellow, turquoise/green, red/mauve Free wheel child-resistant mechanism Available in display trays of 50 single lighters or 10 multipacks of 3 assorted lighters ELECTROLITE - Electronic disposable lighter Opaque body in 5 fashionable colours: black, grey, dark blue, pink and water green Double action child-resistant mechanism Available in display trays of 25 single lighters or 10 multipacks of 3 assorted lighters SLYDA - Electronic refillable lighter Clear and opaque body in 5 bright colours: black, red, violet, navy and orange Patented one-step child-safe sliding mechanism Available in display trays of 25 single lighters or 10 multipacks of 3 assorted lighters Ronson International Ltd Tel: 01327 841500 www.ronson.com