The Publication For The Grocery Trade

High Kicking Tea and Kissable Mints Tempting reats from Interesting Imports

Interesting Imports, the Liverpool-based specialist importer, is introducing UK consumers to two exciting new product ranges that are taking the world by storm - Before & After Mints®, the new worldwide mints sensation and Jackie Chan's naturally-flavoured instant green tea beverage mixes. Just add water for a tasty tea drink with a healthy kick! Kissable confectionery profits with Before & After Mints Before & After Mints® aren't just another pack of mints, they're a fashion statement. Each tin of mints has 3-D plump lips on the front, making them a 'must-have' in any handbag or car dashboard. This new range of unique mixed mints has conquered America and is rapidly winning over consumers here too. They're a sweet sensation in other countries too, as far afield as Japan and Saudi Arabia. UK and Ireland representative David Wright of Interesting Imports Ltd says: "We launched this product here just a few months ago and have been amazed by its popularity wherever it's stocked. Before & After Mints are really starting to snowball. People just love the concept. We've sponsored a fashion show and quite a few charity events and are also in the goodie bags for top trade parties such as the Candy Ball." Before & After Mints® are available in four flavours, each flavour coordinating with the lips colour: Pink - Peppermint & Cinnamon: Orange - Peppermint & Tangerine: Yellow - Peppermint & Lemon: Red - Peppermint & Cherry. There's another benefit from stocking Before & After Mints®. USA manufacturer Before & After Candy Ltd's CEO, Brian Schroeder, stated: "For every Pink tin sold in the UK in Summer 2007 we're donating a cent to Breakthrough Breast Cancer. It's about doing things that you believe in rather than just trying to make money." Don't miss out on the Kissy Kissy action! Before & After Mints® have just gone into Tesco, where they are presented on clipstrips, and elsewhere are available nationwide in growing numbers of independent retailers. The mints sell at 99p - £1.29. So pucker up and stock up. Which is your favourite colour? Kissy, kissy! Jackie Chan's Fresh Green Tea With A Kick Jackie Chan's "XtraGreen"™ and "XGT Energy"™ instant green tea beverage mixes are made from fresh green tea leaves, and come in handy sized 2.2g tubes you can take anywhere. Each tube mixes perfectly with a 500ml bottle of water or pint glass, for unparalleled taste and convenience. RIP. POUR. SHAKE. ENJOY. Great cold or hot, just add water - no need to wait for your drink while it brews. Three great flavours are available - Natural Raspberry, Natural Lemon and Original. Zero sugar and zero calories. Jackie Chan says: "Because I do my own stunts, I'm not always nice to my outside, so it's important for me to be nice to my inside. That's why I drink XGT Energy. This unique green tea energy drink is so different from other energy drinks, and it's delicious. More importantly, I feel my body is in balance with XGT Energy. So be nice to your inside and drink XGT Energy, Tea With A Kick!" Developed by TeaTech and manufactured in China, Jackie Chan's instant green tea beverage mixes are a fast, natural way to drink green tea and receive the benefits of a high dose of polyphenols, powerful anti-oxidants occurring naturally in green tea, that are far more potent than vitamin C. The patented extraction method means that this is the only green tea that uses just fresh-picked green tea leaves and cold water, the most efficient way to preserve green tea's natural health nutrients. Each 2.2g tube gives you your RDA of Vitamin C plus 300mg of anti-oxidants per serving - that's between four and eight times more than regular green tea! For consumers looking for an extra kick, there is the "XGT Energy"™ green tea beverage mix, which additionally contains ginseng, taurine and B vitamins. Jackie Chan's fresh instant green teas offer convenience without sacrificing green tea's quality and health benefits. The key target markets are pharmacies, healthstores and multiple and independent grocers. Other opportunities being targeted include office water cooler suppliers, sports clubs and gyms and tie-ins with retail bottled water companies so consumers get a sachet when they buy a 500ml bottle. David Wright of UK representatives Interesting Imports Ltd says: "What's clever about these products, apart from all the boxes they tick, is that they get more men and teenagers drinking green tea, thereby expanding the category to include new followers of green tea and health drinks. They also help to increase bottled water sales." Jackie Chan's XtraGreen™ and XGT Energy™ instant green tea beverage mix is available in boxes of 15 tubes or sachets of 3 or 6 tubes. The product is coming to the UK later in 2007. Interesting Imports Ltd Tel: 0800 0751 081 www.interestingimports.co.uk TeaTech Inc. www.teatech.com Before & After Mints www.beforeandaftercandy.com