The Publication For The Grocery Trade

Jack Link's unveils 'big brand' support

Jack Link's, the world's leading ready to eat meat snack brand, has unveiled details of its biggest ever UK brand support package. Already positioned as a great-tasting, healthier alternative to savoury crisps and snacks, Jack Link's is set to accelerate the growth of the UK meat snacks market by significantly increasing consumer awareness and demand for its products. The wide-ranging marketing programme comprises national advertising, sponsorships, sampling and media promotions, targeting consumers who lead an active, healthy lifestyle. Jack Link's will be advertising pitch side at over 15 televised Super League rugby league games, beaming the 'Try It and Go Wild' message into millions of homes across the UK. Jack Link's adverts will also support this year's Rugby World Cup tournament and the company will be sampling and advertising extensively at rugby matches and other major sporting events throughout the year. Michael Reuther, Jack Link's European Sales Director, comments: "We have already established a strong and fast-growing consumer base for Jack Link's products and this year's significantly increased marketing support will introduce our ten-strong product range to a much wider audience." Jack Link's enables retailers to meet the demand for healthier snacking alternatives and still generate high margin returns from a premium range of quality, ready to eat meat snacks. The UK product range comprises four 25g and 100g beef jerky variants - original, peppered, teriyaki and sweet and hot and three flavours of beef steak nuggets in 25g and 100g packs in original, peppered, and teriyaki. The UK's first ready to eat Steak Bar from Jack Link's adds even more choice to the growing meat snacks category. The 25g bar is available in three flavours - BBQ, teriyaki and peppered and offers consumers another convenient and healthy snacking option. For further information call: 01604 499 899