The Publication For The Grocery Trade

TV Joe’s Cider Teach-In

Fifteen of the UK's most experienced food journalists found themselves sniffing, swirling and savouring cider under the expert eye of TV food and drink pundit Joe Wadsack. And they admitted going away from the teach-in at top London eaterie Tom's Kitchen with a new-found interest in the drink which is predicted to be another smash hit this summer. Joe, regular wine commentator on GMTV's Richard & Judy, led them through a blind comparative cider tasting before a lesson on matching food with cider at the event organised by Merrydown to launch its new Gold cider into the off-trade. He said: "Cider is a truly great drink and I'm delighted at its recent resurgence. Many of the food writers were fascinated in how well mildly spicy foods and also cheese go so well with cider." Merydown Managing Director Chris Carr said: "Many of them didn't realise just how different ciders can be. They decided Gold was "sweet tasting but not sickly sweet", "more wine-like than others", "both sweet and sour", "lots of apple taste" and "a cider you can both drink and cook with". "We were delighted at the response to the taste of Gold. We think Gold is a great cider but it's good to hear some of the best names in food and drink agreeing!" Gold has to date secured listings in Asda, Sainsbury's, Thresher and Waitrose. SHS Marketing Tel: 01242 570288