May sees the all-natural, low calorie soft drink Zeo celebrating a major brand relaunch to mark the exciting introduction of a new, no added sugar range and a year-long celebrity partnership with Caroline Flack.
Caroline, who in 2016 drastically reduced her sugar intake and spoke publicly about the benefits to her lifestyle, will become the public face of Zeo No Added Sugar across multiple channels throughout 2017.
Caroline will also be opening Zeo’s first ever pop up installation, the Zeo Dry Bar, which will take residency in Old Street Station for six weeks, in response to increasingly health-conscious millennials who are shunning alcohol in favour of natural, healthy drinks.
To catapult the growth and success of Zeo’s relaunch, a new senior management team, handpicked for their entrepreneurial and challenger soft drinks brand experience, has been put in place.
The addition of two former Cawston Press senior players, namely John Mulvey as Head of Marketing and Tom Robinson as Head of Sales, signals Zeo’s ambition to be THE leading no added sugar, all natural soft drink brand. Mulvey and Robinson join the existing Financial Director, Rob Jones, and director Stral Zarkovic who both add extensive commercial experience and financial acumen to the business.
The launch will unveil a stunning brand refresh and a range with new, even fruitier flavours. The brand’s redesign has been curated by Si Scott, the multiple award-winning illustrator whose work has been featured in numerous publications, including The Best 200 Design Moments Ever by Computer Arts Magazine, and honoured twice in Luerzer’s Archive – The Best 200 Illustrators in The World.
“Working on the Zeo brand was a great fit for me as it’s very in keeping with my fluid style of illustration. I’m excited to be a part of the Zeo evolution, as a brand that is really ahead of the curve,” said Si Scott.
To support there will also be an integrated marketing campaign complete with above the line and sponsorship at major wellness events such as Be:Fit and Balance Festivals. This comes after a successful year in which Zeo was included in the 15th annual CoolBrands survey and became the first soft drink brand in the world to be certified by Sugarwise.
Head of Marketing, John Mulvey, comments: “Our single-minded aim has always been to offer a positive choice for consumers looking for a healthier, natural and no added sugar alternative to conventional soft drinks. We’ve invested heavily in this exciting relaunch and are confident that the demand from today’s more health-conscious consumers is only going to grow.”
The product itself has been recrafted in response to demand for a more refreshing, lightly sparkling fruit drink with no added sugar. The range now includes four fruit & botanical flavours, available in both 330ml sleek cans and 750ml bottles, namely:
• Orange & Mango
• Cloudy Lemon
• Peach & Grapefruit
• Cranberry & Raspberry
Zeo is blended from naturally sourced ingredients, 75% sparkling spring water, fruit juice and botanicals. The portfolio of four lowcalorie natural flavours with no added sugar and botanicals contains on average only 10 – 12 calories per 100ml and already has a Food Standards Agency Green traffic light for total sugar content.
The new range has been available across Tesco, Sainsbury, Nisa and Bestway countrywide since April. RRP 750ml (in store at JS and Tesco) £2 and 330ml £1.19