Doritos, the nation’s favourite tortilla chip[1], is set to drive brand relevance this Christmas with the launch of a new 300g ‘big bag’ format, in addition to limited edition festive designs across its sharing formats. Whether shoppers have been naughty or nice, they will be able to enjoy the new look of snow-capped Doritos and the brand’s Christmas carol slogans with a twist, including ‘All I want for Xmas is Doritos’, ‘I’m dreaming of Doritos’ and ‘Deck the halls with Doritos’.
Ceri Bustin, Doritos Marketing Assistant, comments: “The big night in occasion is worth £1.8billion every year[2] and with people having cosy nights in, get-togethers and parties with friends and family over the festive season, there’s a huge sales opportunity for retailers. In recent years we have seen sales of sharing packs double over the Christmas period[3] and we anticipate that our seasonal packs will really catch the eye of customers as they seek out snacks to enjoy together this Christmas, with the 300g big bag being a great option for larger groups.”
The seasonal look can be found across Tangy Cheese, Cool Original and Chilli Heatwave in 150g and 180g packs, as well as new 300g big bags.
[1] Nielsen WE 19.05.18
[2] Kantar Worldpanel Usage | IH/ CO only | 52 w/e 31st Dec 2017 | (BNI = evening snack, Fri & Sat only)
[3] Nielsen Homescan Survey, January 2016
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