YAZOO Choc Mint launches innovative motion sensor game

YAZOO has launched a brand new mobile game, the YAZOO Choc Mint ‘Big Shake Off’, giving consumers the chance to win one of 8,750 prizes between now and July 10th. The game is designed for YAZOO’s core audience of 18-24 year olds. It is expected to reach 2.1 million consumers via Facebook and Instagram in the five weeks it’s available.

To play, people simply need to visit www.yazoobigshakeoff.co.uk on their mobile phones. Those that shake their phone for the longest amount of time each day will make it on to the leaderboard and receive a free YAZOO milkshake. Each week one person on the leaderboard will win a £250 Ticketmaster voucher. Plus, at the end of the promotion one lucky entrant will win £1,000 cash*.

YAZOO Choc Mint, which launched in April 2018, is already in the top five best-selling flavoured milk products within the convenience channel[1].

Richard Duplock, YAZOO Marketing Manager at FrieslandCampina said: “We introduced Choc Mint to our range as it was voted the flavour people would most like to try as a milk drink[2]. We also know that our audience likes to experiment with tastes, as 14% of category sales come from new flavours[3], which creates a fantastic opportunity for our retail partners.

“We’re continuing to support the limited edition flavour in a fun and unique way, and expect sales to lift further following this campaign.”

YAZOO Choc Mint is available to cash & carry and convenience stores. 400ml bottles have an RSP of £1.15** or are available in a £1 PMP.

*T&Cs apply. Visit www.yazoo.co.uk/shakeoff for more information
**Pricing at the sole discretion of the retailer

Summary Terms and Conditions:

UK and ROI, 18+ only. Enter between: 06.06.18 – 10.07.18. No purchase necessary. Internet access & mobile phone with accelerometer/motion sensor required. Visit www.yazoobigshakeoff.co.uk to play the Chocolate Mint Shake Off game. Prizes: Each day the top 250 players that shake their phone for the longest will win a free YAZOO milk drink; Each week one winner will win a £250 Ticketmaster Voucher; At the end of the Promotion one winner will win £1000.  See the website for full Terms and Prize details.

Top five best-selling flavoured milk drinks in convenience:

  1. YAZOO Strawberry 400ml
  2. YAZOO Chocolate 400ml
  3. YAZOO Banana 400ml
  4. Mars 350ml
  5. YAZOO Choc Mint 400ml

Source: IRI InfoScan, value sales, symbols & independent grocers, we 28.4.18

About FrieslandCampina

With an annual turnover of €11.4 billion FrieslandCampina is one of the world’s largest dairy cooperatives, wholly-owned by 20,000-member farmers across the Netherlands, Germany and Belgium.

FrieslandCampina has offices in 32 countries and employs over 21,000 people worldwide.

In the UK, FrieslandCampina is best-known for YAZOO milk drinks.