The need for better quality wet wipes has never been greater as many commonly known brands contain harsh foaming agents like sodium lauryl sulphate (SLS), as well as synthetic preservatives such as phenoxyethanol and parabens. Many of these chemicals have been linked to irritation and classified as “of concern” by dermatologists who fear they may be the cause of a rise in allergies.
It is for this reason that feminine hygiene brand Natracare have recently decided to obtain organic status, certifying their products to the highly reputed health and beauty standards.
Interestingly, no changes had to be made to the product’s formula in order to receive the new organic status, so why undergo certification 8 years on from the product launch? Brand founder and owner, Susie Hewson explains:
“There are an increasing number of brands falsely claiming to be natural whilst still using harmful and toxic ingredients, especially within the wet wipes market. This greenwashing appals and angers us as a company, so we were really keen to combat this in a positive manner. Certifying our wipes with the Soil Association provides consumers with confidence that our products have undergone rigorous analysis to conform to top industry standards”.
Natracare wipes have only ever been made from organic cotton and only the very best plant-based and organic ingredients. The gentle formula is free from alcohol, detergents (such as sodium lauryl sulphate), parabens, SHG and other types of toxic, formaldehyde releasing preservatives. The new certification simply authenticates Natracare as the organic and natural choice, and makes it easier for shoppers to distinguish the product’s benefits from the synthetic equivalents.
The brand also offers Baby wipes for babies sensitive skin and most recently launched a Make-Up Removal Wipe certified to the new COSMOS organic standard by the Soil Association.