Cadbury’s second phase of its partnership with the Premier League kicks off this January with a legendary promotion to excite consumers across the country.
Running from 1st January until 31st March 2018, the new promotion offers consumers the chance to win an experience day with a Premier League legend – Thierry Henry, Ian Wright, Jamie Redknapp or Michael Owen – plus thousands of instant win prizes, including pairs of match tickets and Cadbury Premier League merchandise, when they purchase a legendary single or tablet from the Cadbury Dairy Milk range.
To have a chance to win, consumers will need to purchase a Cadbury Dairy Milk core single or tablet (Cadbury Dairy Milk, Cadbury Dairy Milk Caramel, Cadbury Dairy Milk Fruit and Nut or Cadbury Dairy Milk Whole Nut), then visit CadburyLegends.com and scan the logo with their phone.
Supported by a huge full-brand campaign, including an OOH and digital campaign, plus eye-catching POS and pre-fills, the promotion aims to help drive penetration and frequency both in the singles and tablet categories.
Katrina Davison, Brand Manager for Cadbury Dairy Milk, said: “Mondelez International has been a great contributor to incremental growth for chocolate singles, particularly within the first quarter of the year.”