Weetabix On The Go pushes multi-channel marketing campaign

Weetabix On The Go, the UK’s No. 1 breakfast drink, is going big with a new multi-channel marketing campaign as it continues to grow penetration and distribution.

Now a £16m brand and growing, with a 65% share of the breakfast drink sector[1], Weetabix On The Go will return to TV throughout May and July, as part of Weetabix’s £10m masterbrand investment and continuation of the ‘Have You Had Your Weetabix?’ campaign.

Tuning into the busy lives of consumers and recognising the rising costs of the daily commute, Weetabix On The Go has partnered with WHSmith Travel to lift the morning spirits of workers by offering them the chance to win back the cost of their commute. The ‘Win Your Commute’ promotion runs from 9 May – 5 June 2019 and will be supported with on-shelf and digital media, making it a stand out in-store event*.

Further targeting those on the move, Weetabix On The Go has also partnered with retailers, including MFG, Shell and Rontec to strengthen it’s in-store presence at over 1,500 forecourt stores across the country.

Gavin Loftus, Head of Brand, Weetabix On The Go: “It’s an exciting time for us, we are focusing more than ever on making sure our product is available when shoppers need it most.  Building on our stellar grocery distribution we are reaching out to all forms of travel, high street and impulse outlets, ensuring our breakfast drinks are top of mind for consumers and available whenever and wherever they want them.

“All of our mornings are getting busier, so being able to grab a tasty, convenient and nutritious breakfast has never been higher on the agenda. Millions drive to work every day[2] and over a million people commute via trains to the UK’s major stations[3]. Our media and retailer partnerships will help us to reach out to all on the go adults.”

[1] Nielsen – 25 March 2019

[2] RAC, 2013

[3] Department For Transport, 2016