WBC has teamed up with international merchandising and gift wrapping expert Arona Khan bringing her knowledge and wisdom to inspire retailers with profit generating ideas.
A best selling author, media pundit and training consultant on gift wrapping and merchandising to major retailers, Arona Khan’s merchandising magic has been featured everywhere from the Daily Mail, The Mirror and Harpers & Queen, to TV’s Ready Steady Cook, The 6 O’clock Show and This Morning.
Arona will be speaking in the small business forum at the show on Tuesday 8th September at 13:30pm, here you will learn how to use hampers and gift baskets to add value to your business. You can meet Arona in person on the WBC stand (number 510) where she will be on hand every day demonstrating how to make beautiful gift hampers, helping you to increase sales and maximise margins.
The show will also see the launch of a brand new DVD featuring Arona Khan giving you expert advice on how to use hampers and gift wrapping to realise the full potential of the products you sell.
Since its launch in the late 1980s, South West London-based WBC has grown it’s range to include some 750 product lines, all delivered from stock, in low volumes on a reassuringly speedy turnaround.
Said: Andrew Wilson from WBC: “We hope that Arona’s inspirational ideas will help our customers to create some beautiful gift ideas, with the potential to boost product margins and increase sales.”
Visit WBC at stand number 510 at The Speciality & Fine Food Fair to be held at Olympia Exhibition Centre in London, September 6th-8th 2009.
You can learn more about WBC and how Arona uses products from the range at www.thewbc.co.uk