Wall’s Pastry, the UK’s number one sausage roll brand, has added a new flavour to its successful Thins range with a delicious new Chicken and Chorizo pairing. Rolling out now, the new slice offers consumers the great taste Wall’s Pastry is renowned for, but at just 65kcal per slice. The Chicken and Chorizo combination brings a new and exciting option to the Wall’s Thins range, appealing to consumers who enjoy different flavours that aren’t typically found in traditional chilled pastry products. Since its launch last year, the Wall’s Thins range has really struck a chord with consumers and has brought incremental sales to the category, by tapping into the growing trend for healthier food on-the-go options.
Michael Holton, Brand Marketing Manager at Addo, said: “If ever there was a flavour pairing made in heaven it was chicken and chorizo. The spiciness of the Spanish chorizo adds a vibrant kick to chicken, providing a taste sensation that is then sealed in our delicious Wall’s Pastry. At just 65kcal we know this new launch is set to go down a storm with consumers. “The huge success of our Thins range proves that the trend for healthier on-the-go snacking options is showing no signs of slowing, we encourage retailers to extend their Thins offering with this new flavour to capitalise on the growing opportunity.”
Wall’s Chicken and Chorizo Thins is packaged in a strong red and orange colourway that offers great on-shelf presence. A large window allows the consumer to see the product’s quality, giving them confidence to buy.
 IRi 30th Dec 18