Walkers spurs the Christmas sprout debate with new Christmas TV advert

Walkers, the nation’s favourite crisp brand[1], is supporting its recent launch of the new Christmas dinner flavoured crisps, with a new Christmas TV advert, aiming to spark debate across the nation. The new TV campaign will be airing from 12th November and will run throughout the festive season.

After launching its first ever Brussel Sprouts flavoured crisp, the TV creative brings to life the Brussel Sprouts debate amongst consumers, helping to boost snacking sales for retailers. With Christmas fast approaching, the brand will be front of mind with shoppers as they seek to find unique Christmas flavours for the entire family to enjoy.

The new Christmas TV creative supports the launch of two new Christmas dinner flavoured multipacks, one including a Brussels sprouts flavour for the sprout lovers or, for those who are not a fan, a pack containing alternative delicious festive flavours. The advert, with Gary Lineker as narrator, follows both Spout Lovers and Sprout Haters on Christmas Day, where you see the contrast between sprout lovers finding the Christmas staple delicious and the Sprout Haters trying to hide them in unusual places. The creative encourages the nation to decide whether they’re a #SproutLover or #SproutHater to fuel debate this Christmas.

Andy Hawkswell, Marketing Manager at Walkers, comments: “This year, Walkers wanted to bring some magic to Christmas and spark debate across the nation. The new flavours have already got the nation talking, and the sprout-filled TV campaign will further fuel that debate, with the use of #SproutLover and #SproutHater. We’re confident that the new Christmas TV ad will ensure that the Walkers Christmas flavours are front of mind with shoppers, ultimately driving sales for retailers as we enter the festive months.”

The Christmas campaign is also being supported by a heavyweight marketing campaign, including digital and in-store activity, commencing in November.

[1] Based on total UK Sales data, Walkers was the best-selling crisp brand (Nielsen Scantrack, Value Sales, MAT WE 09.09.18)