Walkers launches ‘Hint of Salt’ range containing 25% less salt

Health conscious shoppers rejoice as Walkers adds to its portfolio – new Hint of Salt containing 25% less salt than regular potato crisps. In stores now, with plans to boost its profile through shopper marketing in September, the range is available in Natural Sea Salt and Olive Oil & Herb flavours.

Compared to 2017, there were over 38 million more lower fat/salt/sugar occasions in the savoury snacks category than in 2018. Walkers Hint of Salt therefore perfectly targets those who are looking to lower their salt intake, giving retailers the opportunity to drive further sales with these health conscious shoppers.

Lizzie O’Connell, Brand Manager at Walkers, comments: “Hint of Salt contains 25% less salt than regular potato crisps*, but packs more than just a hint of flavour. It’s a common misconception that lower fat/salt/sugar means dull in taste and we want to dispel that myth. We’re so confident that shoppers will enjoy the taste of Hint of Salt that we have added the ‘Taste Us. Love Us’ money back guarantee badge to packets, which offers shoppers their money back if they aren’t entirely satisfied with the taste.”