Walkers, the nation’s favourite crisp brand , is celebrating its 70th anniversary with a multi-channel campaign and limited edition flavour launch to thank the British public for their continued support.
To drive excitement with shoppers the brand will launch six limited edition flavours inspired by the nation’s favourite tastes over the decades: Coronation Chicken (1950s), Roast Lamb & Mint (1960s), Cheese Fondue (1970s), Chicken Tikka Masala (1980s), BBQ Rib (1990s) and Sweet Chili (2000s). Rolling out from the 18th March and available in both single serve and multipack formats, the six flavours will drive incremental sales for the category and evoke a sense of fun amongst Walkers’ fans, bringing the flavours of the decades to life.
The core Walkers range won’t miss out on the celebrations, as it too will see a new design that carries the message “Celebrating 70 years of the nation’s favourite”. A 360 campaign will underpin this exciting activity with two separate TV ads, plus engaging digital content and in-store activation which will make Walkers 70th truly unmissable.
Rachel Holms, Senior Marketing Director at PepsiCo, comments: “To have been a household name in homes up and down the country for the last 70 years is a remarkable achievement. We would like to thank the British public for the support that they have shown us over the decades, and are proud to be the ‘nation’s favourite crisp brand’.”