Volvic re-launches juiced range as new Volvic Juicy

Reformulated recipe, new flavours and new look for the popular range

This summer, Volvic, the UK’s no 1 bottled water drinks brand* will re-launch its entire Juiced range, re-naming it Volvic Juicy. The new name, comes with a new look – including redesigned packaging which dials up the product cues such as being refreshing and tasty.

The new range includes;

*   Volvic Juicy, Orange: A reformulated recipe which has reduced the sugar from 4.8g to 4.1g

*   Volvic Juicy, Blackcurrant: A brand new variant, replacing the Volvic Juiced Berry recipe

Adrienne O’Brien, Volvic UK & Ireland brand lead comments:

“We’re delighted to relaunch Volvic Juicy in the market and we’re confident it won’t disappoint our customers. We know consumers are increasingly aware of their sugar intake and actively trying to reduce it where possible, seeking ‘healthier’ options. People are looking to brands and manufacturers to help them make health conscious choices without having to compromise on taste, and that’s why we continuously looking to develop and improve our offers. This ambition is at the heart of everything we do as a brand and as part of Danone. Our One Planet One Health vision is to bring health through food to as many people as possible.

We’re incredibly proud of the reformulated orange variant, and we did extensive consumer testing on the new Blackcurrant variant to ensure it delivered on taste without the high sugar intake. The results of our taste tests were really positive surpassing many of the other higher sugar drinks on the market.”

The range is available nationwide from July, with Blackcurrant (50cl) debuting in Co-Op from September then in Morrisons from November. Volvic Juicy Blackcurrant in 1L format will also reach stores in October, launching first in Tesco.

Adrienne adds: “Summer is a crucial time for retailers to grow their soft drinks sales, and we’re here to support them in making the most of the opportunity as well as meet consumer needs and offer something delicious to the soft drinks category.”

To find out more visit https://www.facebook.com/VolvicUK/