Less than 18 months after launching Quick Energy™, the UK’s first energy shot, Viva Beverages is breaking new ground in the fast-growing, functional drinks category with the launch of two new ‘shots’.
The two products, Quick Relax™ and Quick to Sleep™, take the liquid shot concept into completely new areas.
Quick Relax (59ml), the UK’s first liquid relaxation shot, features a blend of five ingredients proven to reduce stress, relieve tension, and promote relaxation. It is sugar free with just 5 calories and has been specially formulated to ”take the edge off” after a day’s work.
Quick to Sleep (59ml) is thought by Viva to be the first shot to specifically target the world’s multi billion pound sleep-aid category. The variant, which is sugar and calorie free, comprises a blend of non-addictive, non-habit forming, all natural ingredients designed to provide a peaceful night’s sleep. As the name suggests, it has a fast-acting formula.
“Energy shots have really captured the imagination of UK consumers, but the market is becoming awash with me-too brands seeking to jump on the energy bandwagon. We, by contrast, are seeking to generate incremental growth and are confident that the liquid shot concept can be just as successful in the relaxation and sleep-aid sectors,” says Scott Lutz, Viva Beverages’ Director of Marketing.
“Consumers are looking for quick, convenient solutions to help them unwind, particularly towards the end of the day. The launch of these two ground-breaking products heralds a major new profit opportunity for retailers as it will introduce liquid shots to a completely new group of consumers.”
Both products come in shelf ready outers of 12. Quick Relax will retail for approximately £1.99 and Quick to Sleep for £2.49. Sales and marketing will be undertaken in the UK by Enco Products.