Vimto reaches record brand value

  • Latest results show the soft drinks brand’s value has jumped a staggering £1.8million
  • Record high reached as Vimto celebrates its 110th anniversary
  • The Vimto brand is now worth £81million 

Vimto has announced its brand value has jumped a staggering £1.8million in the latest data period to 14/7/18[1], to reach a record high of £81million

Coinciding with the historical drinks brand’s 110th anniversary, the impressive figures follow a decade of consecutive growth at +6% YOY. Hugely popular in the North West, Vimto can now be found in 1 in 2 households and growing at pace nationally.

The monumental jump also comes during Vimto’s largest and most disruptive campaign to date – I See Vimto In You. The brand has invested £3million into the trailblazing campaign, which has captivated more than 3,000,000 teens across the country through its ‘anti-advertising’ angle.

Activity has seen Vimto back on TV with a launch spot during ITV’s popular Love Island, as well as social media and digital advertising, experiential sampling in London, snapchat lenses and industry firsts with personalised Video on Demand (VOD), and cinema advertising. 

Emma Hunt, Head of Marketing, says: “We expected to reach a record brand value through ‘I See Vimto In You’, and we’re delighted to have seen one of the biggest jumps in the brand’s history, all before the campaign has even ended. We are thrilled that we continue to smash industry benchmarks* on our digital advertising, combined with excellent consumer responses across our social platforms.

“It’s such an exciting time for Vimto – there’s a lot to shout about and we’re confident we’ll reach many more brand value milestones in the near future.”

*ALL4 personalised VOD completion rate of 98.52% versus industry benchmark of 75%. Captify engagement rate of 8.56% versus industry benchmark of 0.85%.

About Vimto

Vimto, the iconic soft drinks brand from Nichols Plc., has been enjoyed in the UK and around the world since 1908. Made with a secret recipe of fruits, herbs and spices, Vimto is a unique and indescribable taste.

There’s never been more ways to enjoy the great taste of Vimto. Available in cordial, carbonated and still variants, with pack sizes ranging from 250ml to 5L – bringing taste and refreshment whatever the occasion. The distinct Vimto flavour is also available in Vimto Remix, Vim2o flavoured water, and a range of confectionery, including ice lollies, fudge and bon bons.

It’s 110 years since the Vimto brand was born, but it continues to resonate with consumers across the globe today. Vimto recently reached its highest ever brand value of £81M RSV and last year grew by 6.0%, outperforming the soft drinks market by +3.8%. Vimto continues to bring a smile to the face of consumers in over 85 markets worldwide every day.

[1] Nielsen Total Coverage 14/07/18