Vimto gets on its bike for 110th anniversary

Vimto has completed its biggest charity challenge yet, celebrating its 110th anniversary.

110 participants cycled 110km through the Cheshire countryside as part of the ‘Big Charity Bike Ride,’ to raise £110K for local charity Warrington Youth Club, which supports young people from 7-25. The ride included special appearances from local sporting legends Phil Neville, Gary Neville and Ryan Giggs. 2018 has seen Vimto’s largest and most disruptive ad campaign ‘I See Vimto in You.’ During this year Vimto also announced its brand value jumped £2.3m to a record high £83.3m.