DS Smith Packaging Lockerbie and API Laminates, worked in collaboration with GlaxoSmithKline Consumer Healthcare on the design of their outstanding new SRP packaging for Aquafresh Ultimate, described by GSK as achieving high levels of differentiation and impact at the point of purchase.
The corrugated packaging spotlights the brand image from the printed/foil blocked tube using a new 3D printing technique. The Fresnel lens is created by a combination of printing techniques, metallised substrate and a concave image engraved onto the film to produce the 3D effect.
This innovative retail ready pack consists of three components: a moulded plastic tray that locates the tube caps, the corrugated pack featuring three Fresnel lenses, and a shipping hood. The outstanding impact of the RRP combines with the advanced printing, foiling and tamper evidenting on the tubes, have replaced the use of cartons for the Ultimate range launch.
Initial sales results suggest that this packaging is incredibly impactful in store. In fact, in the run up to launch, the excitement in the market, and with trade partners, meant that the demand emphatically surpassed initial expectation.
It just goes to show how DS Smith Packaging is helping customers to ensure they achieve desired impact and functionality from their tertiary packaging in store.
DS Smith Packaging – Beech House, Whitebrook Park, 68 Lower Cookham Road, Maidenhead, Berkshire SL6 8XY
Tel: 0845 260 70 80