For the first time, Halloween is being heralded as the third most significant event in the retail calendar after Christmas and Easter, due to consumers spending £315 million in 2011*, so UK Point of Sale is encouraging retailers, big and small, to capitalise on the big opportunity to increase sales this October.
We have already seen this year that it is becoming increasingly difficult to generate sales due to the current economic climate. However, seasonal promotions are still proving popular amongst consumers, and with the rise in popularity of franchises including ‘Twilight’ and ‘Harry Potter’ Halloween is becoming more important to a wide variety of retailers, including supermarkets, fancy dress shops, confectioners and independents.
To make sure Halloween promotions make an impression this year, UK POS has recommended its most popular Halloween products; the shelf wobbler is made of clear PVC and securely fits onto shelf edges. While for those Halloween sweets, the hang strip or easy to assemble impulse bin is the perfect choice. Pavement signs are also ideal for promoting offers outdoors and enticing customers off the street and driving footfall.
Debra Jamieson, Sales and Marketing Director of UK POS, comments: “Choosing products that emphasise special displays and indicate to shoppers where a particular product is can have a huge impact on sales. High street retailers need to seize the opportunity to create displays with real visual impact and Halloween is a time where retailers can be more creative. Using point of sale encourages customers to spend more on a variety of merchandise, but they need to start thinking about this well ahead of the Halloween rush.”
UK POS has been manufacturing point of sale products for nearly 25 years and is continually adapting to changing market trends when it comes to working with retailers to market their offers. Best selling products include acrylic free-standing poster holders and snap frames.
* Retail, Design and Technology http://www.rdtmagazine.co.uk/2011/10/retail-sales-figures-less-than-frightening/
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