TV ads fuel Buster brand growth

Challs International, manufacturer of the Buster range, says the brand’s phenomenal growth has been fuelled by a national TV campaign, the only TV advertising for a plughole care brand. Plughole Care is one of the fastest growing sectors in the cleaning market, achieving 12% growth during 2007* (*IRI data) and outperforming the total cleaning market which delivered just 3% growth. Buster has a 27.9% market share and is the fastest growing plughole care brand on the market. Many other top brand names including Mr Muscle and Domestos suffered a decline in market share in 2007.

Louise Perry, Buster Brand Manager, said: “The message is definitely getting across that you need specialist products to tackle the different blockage and odour problems in kitchens and bathrooms. Buster is leading the way on this.”
National Plughole Week

Challs International is showing it cares by organising Plughole Week (7th-13th July) to raise funds to help the 1.1 billion people worldwide who don’t have access to clean, safe water. The charity week is the highlight of Buster’s consumer education campaign Plugholes Need Love Too.

During Plughole Week Buster will buy water filters for families in the developing world through a donation to safe water campaign Turn on the Tap 2008, run by international charity Samaritan’s Purse (www.turnonthetap.org).

Plughole Week will also raise awareness amongst UK households of the benefits of modern sanitation compared to the desperate situation in many third world countries. Click on the Plughole Week page at www.plugholesneedlovetoo.com to find out more.

Buster Brand Manager Louise Perry said: “Up to 1.8 million children die every year as a result of diseases caused by unclean water and poor sanitation – that’s 5000 deaths a day. Our message during Plughole Care Week is to remember how lucky we are in this country with our sanitation systems and to give our plugholes some extra love to prevent blockage and odour problems. We are also encouraging people to follow Buster’s lead and pledge their support for Turn on the Tap 2008 to help provide clean water to those who need it most.”

Challs International
Tel: 0870 6030420
www.plugholesneedlovetoo.com