Traditional dishes go on trial at Aldi

45129_peppersauce-pack-cmyk-hrA range of tasty, high quality meals using traditional cuts of meat and developed by Roberts of Port Dinorwic Ltd, a leading manufacturer of recipe dishes for the foodservice and retail sectors, is being trialled by Aldi, one of the world’s largest grocery retailers.

The ‘Cook It Taste It Love It’ range of ready to serve recipe dishes feature Beef Brisket with three sauce options – Onion Gravy, Cracked Black Pepper and Diane Sauce. All are being trialled over three months (February, March, April) in two key Aldi locations in the north-east and south of England. If successful, the dishes will be rolled out across all 300 Aldi stores in the Spring.

Miriam Williams, Trading Director at Roberts of Port Dinorwic, says the Aldi trial coincides with the current trend in demand for more traditional British products, with buyers and consumers becoming less adventurous as the credit crunch takes hold.

“We believe that people are choosing dishes and formats that they are familiar with and are safe choices, as they can no longer afford to experiment,” commented Miriam. “Everyone has become more price sensitive, but people do not want to compromise on quality.

“We’re predicting that 2009 will see a resurgence in nostalgic dishes made from simple, high quality, easy to understand ingredients,” she added. “We have been working with Aldi since 2007 to develop this range, which ticks all those boxes and provides easy choices and simple, high quality dishes that people know and understand.”

Roberts of Port Dinorwic Ltd
Tel: 01286 676111
www.roberts-wales.co.uk