Commercial Attaché, Andrius Nikitinas, represented the Lithuanian ambassador when officially launching a mini-cheese embassy on behalf of Lithuanian cheese maker Džiugas, at Thornton’s Budgens in Belsize Park. This is the first of up to 20 ‘Džiugas Embassies’ to be launched in the UK. Each will showcase a complete range of Džiugas cheese, plus other Lithuanian dairy products from the country’s largest milk processor Žemaitijos Pienas.
Thornton’s Budgens is well known for its amazing displays of cheese and is a real pioneer for interesting and new foods, many of which are local. It is also known for sourcing unique and unusual gourmet products from all over the world including many food items which are best sellers in their home countries, but relatively unknown in the UK. The idea of transforming a section of the store’s chiller cabinets to create a little oasis of Lithuanian goodies fits perfectly with the philosophy of the shop. It is always looking to provide something new and different to its customers, many of whom describe it as a ‘Foodies Paradise’.
The core range featured in the new showcase is Džiugas cheese including ‘Mild’ (12 months), ‘Piquant’ (18 months), ‘Delicate’ (24 months) and ‘Gourmet’ (36 months). Each of these maturities reflects the distinct signature flavour that runs throughout the whole Džiugas range, but the characteristics change noticeably from the ‘youngest’ 12 month variety to its 35 month aged cousin. This cheese is equally valued as a cooking ingredient in bakes, toppings and sauces, or as a seasoning – grated or shaved over salads, meat or pasta. Finally, it makes a wonderful cheese board cheese.
Alongside the Džiugas range, there are also other popular Lithuanian dairy products, including the Pik-Nik cheese straws and Magija, a chilled sweet curd dessert bar – a uniquely Lithuanian treat that is quickly winning fans in the UK.
Retailers interested in featuring a Džiugas embassy showcase can find out about the commercial arrangement which involves renting the shelf space direct for the period of the contract. The product is then stocked and sold under contract, with full merchandising support.
For more information regarding Džiugas in the UK please contact dziugas@clear-group.co.uk. More details can be found at www.dziugashouse.lt/en/home/ and on Facebook www.facebook.com/dziugaslegendarycheese
DŽIUGAS IN THE UK
Email: dziugas@clear-group.co.uk
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