Theatrical display scoops award for DS Smith

A theatrical Disney-themed display created for ASDA George by DS Smith’s UK Packaging Division has been awarded a bronze at the 2015 FESPA Awards.

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Held in Cologne in May, the prestigious ceremony recognises the highest quality printing by companies around the world.

DS Smith scooped bronze in the Point of Purchase Products category – Printing on paper & board, after being challenged by ASDA George to develop an impactful 3D point of sale structure to hold a range of Disney Frozen themed products.

Using graphic assets from the movie, the DS Smith design team developed a theatrical 3D display that included a cut to shape backboard and header with a triple plinth to carry the products. Further perception of depth was created using a digitally printed, clear, polypropylene snow scene tray at the top of the main pillar.

The unit was printed on a digital press with robotic in and out feed – part of a recent £1m investment in the firm’s display business.

Tony Foster, Sales & Marketing Director for DS Smith’s UK Packaging Division, said: “The display is a great example of how our creative and innovative products can make a real difference to our customers’ sales.”