This summer, Pepsi MAX® put its taste credentials to the test against the UK’s biggest selling cola1 as it asked consumers to choose their favourite during the Pepsi MAX Taste Challenge. The results have been revealed and 61% of participants chose the taste of Pepsi MAX over the biggest selling cola in the UK market.
“This is great news for Pepsi MAX and retailers. The results clearly demonstrate the potential revenue power of Pepsi MAX as part of a complete retail soft drinks offer,” said Bruce Dallas, Marketing Director at Britvic GB, the brand’s producer in the UK and Ireland for over 30 years. “The Pepsi MAX Taste Challenge has undoubtedly heightened visibility and trial of the brand through the heavyweight support package of TV, outdoor and social advertising alongside the pop-up taste test events this summer.”
“Pepsi MAX has contributed more absolute value growth (+£57.1m vs YA) to the Grocery and Impulse Cola category than any other brand in the last year and we will be focusing on developing plans that drive this growth even further for retailers in the coming months,” added Dallas.
The Pepsi MAX Taste Challenge toured the country, with approximately 24,000 participants taking part in controlled blind taste tests to decide the better tasting cola.
 Pepsi MAX Taste Challenge blind sampling consumers in Great Britain between 25/07/18 to 19/08/18. Conducted by ID Limited and on behalf of Britvic Soft Drinks Limited. The taste challenge was against Coca-Cola Regular. Nielsen RMS, Total Coverage, Value Sales, 52w/e 01.09.18
 Nielsen RMS, Total Coverage, Value Abs Diff vs. YA, 52w/e 01.09.18