Riso Gallo, Italy’s leading risotto rice producer, has given a stylish makeover to its range of Riso Gallo ‘Risotto Rice’ and Riso Gallo ‘Risotto Pronto’, capturing the brand’s unique 150 year Italian heritage. With typical Italian flair, a compact wedge shaped box in a vibrant and eye-catching design, has been developed for the ‘Risotto Pronto’ range.
The on-pack graphics for both ranges still feature the iconic Riso Gallo cockerel, and incorporate vintage images from the Riso Gallo archive. The new packaging maintains the message of the convenience of cooking with Riso Gallo.
This stunning design ensures high on-shelf visibility and further support for retailers is also provided. For the first time, Riso Gallo ‘Risotto Pronto’ will be delivered in bio-degradable, shelf ready trays in cases of six (reduced from 12), for easier distribution. The newly designed packaging will be available on-shelf this month.
Says Michael Winfield, UK Director for Riso Gallo: “We always look to innovate within our range. The new packaging is designed to stand out on-shelf whilst still conveying the ease, convenience and heritage of Riso Gallo Risotto Rice.”
The new packaging coincides with the expansion of the ‘Risotto Pronto’ range, with the launch of the Asparagus variety.
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