Thatchers Cider has demonstrated its firm commitment to the craft of making apple cider with the launch of two new ciders. Thatchers Red and Thatchers Somerset Haze are the latest apple ciders to be created by the cider maker at Myrtle Farm, using the expertise passed down over four generations to create contemporary style ciders using classic cider fruit.
Both Thatchers Red and Thatchers Somerset Haze have been crafted to appeal to a new generation of cider lovers, each with a modern twist on a classic style of cider.
Thatchers Red is, as its name suggests, a red apple cider. Mellow, refreshing and fruity, it has a subtle, sweet dessert apple flavour, to appeal to the 18 – 24 young adult consumers who have been introduced to cider through sweeter fruit and flavoured drinks but who now want to experience the depth of apple cider.
Thatchers’ cider makers have selected their favourite Katy apple to provide the intense red colour and soft fruitiness, while the Jonagold Red apple lends a mellow, sweet flavour.
Thatchers Red has an abv of 4% and will be sold in a range of formats – 500ml and 330ml glass bottles and keg. Cans are also planned.
Fourth generation cider maker Martin Thatcher says, “As the only red apple cider in the category, with Thatchers Red we are continuing to innovate and celebrate what heritage cider should be about – apples.”
Thatchers’ second introduction is Thatchers Somerset Haze. A premium crafted cloudy cider, Thatchers is again taking a traditional style English cider and giving it a contemporary twist to widen its appeal to the 18 – 34 consumer.
Appealing to the new, young adult cider drinker, as well as existing lovers of apple cider, Somerset Haze is crafted for laid-back, relaxed and sociable drinking occasions.
“Somerset Haze gives those drinkers who are looking for an easy drinking, cloudy cider the opportunity to experience the premium taste of Thatchers,” explains Martin Thatcher. “Haze has the heritage of four generations of cider making behind it and we believe it will fill the gap in the market for an authentic, sweeter, lower abv premium cloudy cider.”
Thatchers Somerset Haze (4.5%) is crafted with Discovery, Falstaff, Gala and Jonagold apples to create its crisp sweet finish. It is the juice of the Jonagold apple that brings a naturally hazy appearance to this cider.
It will be available in a range of serve formats including 500ml bottles, 440ml can, and draught.