Somerset cider maker uses Twitter to help launch the new Vintage.
Thatchers Cider has released its 2011 Vintage Cider.
Made from specially selected apple varieties from this year’s crop, Thatchers 2011 Vintage is crafted at Thatchers Myrtle Farm in Somerset, using traditional techniques that have been passed down over four generations of the Thatcher family.
The Thatchers 2011 Vintage is a medium dry, fresh, softly rounded cider, which at 7.4% has a fruity, floral aroma and touch of sparkle. By ageing the cider in oak vats, Thatchers is able to give Vintage a characteristic depth of flavour.
To launch the new season, Thatchers has invested in new packaging for Vintage.
Martin Thatcher says, “We’ve been careful to maintain the heritage of the brand, and for the first time have used the endorsement of my Great-grandfather, and founder of the company, William Thatcher.
“Our Vintage Cider has a strong appeal for lovers of exceptional quality, authentic, premium cider. These shoppers know their cider, and appreciate the traditional methods we use, such as ageing in our 100 year old oak vats, to give it this delicious, full flavour.
“The apples that we’ve been pressing this autumn have been of the highest quality and this is reflected in this year’s Vintage. As we know, a great cider always starts in the orchard.”
Taking a fresh approach in its marketing, Thatchers has been using its new Twittter page to give its followers a sneak preview of the new labels throughout production, prior to the bottles leaving Myrtle Farm.
“Twitter is giving us a way to talk directly to our consumers,” comments Martin Thatcher. “Feedback so far is that our followers love what we are doing – and are very keen to try the new Vintage when it appears on the supermarket shelves this week.”
Thatchers Cider
Martin Thatcher, MD
Tel: 01934 822862
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