Tesco, Google and Facebook on developing an optimum ecommerce strategy

The UK’s leading ecommerce event, eCommerce Expo returns to Olympia London on 1 -2 October 2014, uniting thousands of industry professionals and providing the opportunity to discover and experience the very latest technology and innovations in every area of the ecommerce process.

ecomm_logoFrom payment, platforms, delivery and logistics through to marketing, customer service and multichannel, visitors will have the opportunity to discover how some of the industry’s best known brands such as PayPal, Google, Facebook, Tesco and Maplin Electronics develop their ecommerce strategy.

The esteemed Keynote Programme will see industry leaders provide invaluable wisdom into the latest developments, solutions and current trends in ecommerce, with thought-provoking, inspirational case studies and success stories that will motivate and drive to achieve the most forward thinking ecommerce strategy for businesses to succeed.

“Technology and the Consumer of the Future”, the brand new zone at eCommerce Expo, will feature real examples to help maximise customer interactions and optimising in-store and online retail experiences. Visitors will be able to see demonstrations and learn the advancements using state-of-the art technologies including Google Glass, 3D printing and augmented reality, to create a competitive edge in delivering the perfect omni-channel experience now and in the future.

“We’re extremely excited to present this new zone dedicated to the very latest tech and its impact on the way customers interact with brands,” eCommerce Expo’s Fatima Naqvi said.

“With the introduction of the ‘connected consumer’ and increasing convergence between online and offline shopping, it’s vital that businesses consider how their customers engage with them. The Store of the Future will assist businesses in ensuring they are able to deliver the perfect omni-channel experience and how they can make the best use of the latest technology”.

Startup culture is thriving and retail is an area where these agile businesses are leading the way. eCommerce Expo will introduce six up-and-coming startups with forward-thinking ideas and innovations that are brand new to the market. They will present leading-edge technologies and share how they can be used to improve and create competitive business strategies.

Recognising exceptional achievements in ecommerce, the prestigious eCommerce Awards for Excellence will again take place on Wednesday 1st October at the Marriott Hotel, Grosvenor Square in London on the first night of eCommerce Expo. The glittering awards ceremony provides the perfect opportunity for the ecommerce industry to gather and celebrate top individual and company achievements.

www.ecommerceexpo.co.uk