On May 4th 2009, Tabasco® Brand Pepper Sauce launched its first ever UK TV advertising campaign.
It’s hard to believe that this iconic pepper sauce brand, that has a large following, particularly here in the UK, has never advertised on UK TV before. The campaign, in association with Pizza Hut Delivery, strengthens the link between Tabasco® and pizza and demonstrates it in a humorous way. The Tabasco® advert features a young man shaking Tabasco® generously over his pizza; while he eats the pizza, a mosquito lands and bites him, as the mosquito flies off it explodes from the heat. The advert is being broadcast over an eight week period on both Channel 4 and E4, during programmes such as Hollyoaks.
An on pack promotion features a Pizza Hut Delivery 2-for-1 pizza offer with every bottle of Tabasco® Red Pepper Sauce purchased. And to coincide with the campaign, Tabasco® has now launched the brand new official UK Fan Club website, www.tabascofanclub.co.uk. The site is not only linked to the campaign through the redemption of the on-pack offer, but also provides Tabasco® fans with opportunities to learn more about Tabasco®, download Tabasco® screensavers and access some recipes.
Sascha Taylor, Senior Brand Manager at AB Worldfoods commented: “This is very exciting for Tabasco®, not only because it’s the first time Tabasco® has advertised on UK TV but also because we’ve been able to develop a campaign aimed at a younger audience made accessible through Channel 4. Plus, of course, this multi marketing campaign enables us to link Tabasco® and Pizza Hut Delivery in both a foodservice and retail environment.”
Chris Tebben, Retail Marketing Director, Pizza Hut Delivery, said: “We’re excited to be linking up with Tabasco® Pepper Sauce for its first ever TV campaign. Tabasco® and pizza are a classic combination, and this commercial, coupled with the on-pack 2-for-1 Pizza Hut Delivery offer, will help reinforce that.”
For further information visit www.tabascofanclub.co.uk
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