Symington’s set to wobble the jelly market with launch of new & extensive Robinsons range

Symington’s is introducing an exciting new addition to the jelly market; Robinsons Jelly. Mirroring the most popular fruit cordial flavours Robinsons has to offer it will bring excitement and choice to the ambient jelly category.

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Aimed at women and families with children, Robinsons Jelly will come in two formats; 125g Jelly Pots in standard and no added sugar and also in 11.5g Crystal Sachet form making a convenient selection choice for consumers whatever the eating occasion.

The Jelly is made with real fruit juice, has no artificial colours or flavours, is suitable for vegetarians and is available in a choice of five flavours:

125g Robinsons Jelly Pots

Standard range & No Added Sugar range – Orange, Summer Fruits and Apple & Blackcurrant

11.5g Robinsons Jelly Crystal Sachet

Standard range – Orange, Summer Fruits, Apple & Blackcurrant, Orange & Pineapple and Lemon

Gary Bustard, Brand Manager at Symington’s comments; “We are delighted to partner with Robinsons – a well-established, well-loved family brand and an institution of great things British. We are thrilled that we can launch a competitive, great tasting jelly product to the market on their behalf.

“We know that mums are looking to buy quality and flavoursome products for their children – and for themselves – and Robinsons Jelly offers just that.”

The Robinsons Jelly range is available in 125g Jelly Pots with an RRP of 50p per pot and 11.5g Crystal Sachets with an RRP of 43p per sachet. Both formats have been available in ASDA from mid-July and expected to roll out to other good supermarkets across the summer.

Tel: 0131 270 7182