Swizzels reveals new sweet creation invented by consumer to mark 90 years in business

British sweet manufacturer, Swizzels, has revealed its newest sweet creation invented by a consumer which is set to go into production next year.

To mark 90 years in business, Swizzels launched its Sweetest Invention competition earlier this year. Great British Dessert Chews was one of four finalists in the competition and voted for by the public as the favourite to go into production.

The winning invention is a mixed bag of individually wrapped chew bars inspired by classic British dessert flavours such as Sticky Toffee Pudding, Apple Pie & Custard and Strawberry Trifle.

Great British Dessert Chews was selected as a finalist from hundreds of entries by Swizzels’ panel of judges.

Jeremy Dee, managing director of Swizzels, said:

‘‘The public has spoken, and we are thrilled they have chosen Great British Dessert Chews to be produced. It’s a creation that is completely unique in the sweet market and has already captured the nation’s attention.

‘‘The inspiration behind the entrants’ idea came from her experience working in restaurants, and the continued popularity of these classic British dessert flavours. This shows us that the product will stand the test of time with consumers.

‘‘We plan to start production early next year, ready for sale later in 2019.’’

The other finalists in Swizzels’ Sweetest Invention competition were: Love Yourself Hearts, featuring positive messages of self-love such as Be You to make people feel good about themselves; Pop Lollies, boiled lollies featuring fizzy pop flavours Dandelion & Burdock, Pink Lemonade and Cream Soda with a fizzy sherbet centre, and Mini Coladas, Squashies featuring the familiar coconut and pineapple flavours of the classic Pina Colada cocktail, but without the alcohol.