Sunmagic, the range of 100 per cent pure fruit juices, smoothies and juice drinks, is tantalising the taste buds of the nation with the relaunch of its products this summer. Encouraging consumers to ‘splash the sun on your taste buds’ with Sunmagic’s amazing array of tastes and flavours, completely natural, 100 per cent pure and free from ‘nasties’. Sunmagic drinks benefit from a burst of summer sunshine creating tasty and refreshing flavours, that can be enjoyed any time of the day whether on the go or accompanying a meal, plus make an easy addition to 1 of your 5 a day.
Following an update of the packaging and NPD the company behind the Sunmagic brand, Multiple Marketing have invested in a large-scale marketing initiative. Embarking on multiple outdoor advertising, with trade and consumer print advertising and PR support from 15th June onwards.
Razin Ali, Sunmagic brand manager said; ‘We have taken this opportunity to go back to our brand values, ensuring the Sunmagic range is seen as bright and fresh, tempts the taste buds of consumers while showing our awareness and understanding that drinking fruit juice has to be healthy, refreshing and value for money. We have made it easy for our range to be enjoyed at home – beyond breakfast, or on the move, with our extensive range of products and sizes including; 200ml Tetra cartons with straw, 330ml cans, 330ml 100 per cent pure fruit smoothies, 330ml & 500ml PET bottles, 1-litre slim recap and 1 litre square spin cartons.
Sunmagic has one of the most comprehensive ranges of sizes and flavours of fruit juices and smoothies in the UK. This has provided sales that are out growing the soft drinks market – with our first quarter sales up 31% year on year.
Our six figure ATL investment in ‘09, reflects our desire to raise further awareness of the brand, capturing the imagination of both our customers and consumers alike.’
Sunmagic is available across the range at an RRP of 39p to £1.19. So, make sure you have enough stock to take advantage of our national campaign starting on the 15th June.