Sulá’s campaign includes national consumer magazine advertising plus a “Great Taste of Sulá” sampling roadshow supported by regional advertising. This will enable more than 1.5 million people to try the mouth-watering range of Sulá products at supermarkets, shopping centres, sporting events and family shows. Sulá will also feature at major events such as The BBC Good Food Show.
Sulá has recently totally revamped its range of sugar-free sweets with great-tasting new natural flavours, colours and recipes plus modern packaging and a more competitive price position.
The range of five Sulá Natura products features Strawberry Cream, Vanilla Mint, Cappuccino Cream, Caramel Cream and Fruit Mix sugar-free sweets. These are packaged in convenient, flip-top 42g cartons and 80g share bags.
Sulá has also launched a new range of four unique, mouth-watering and luxurious toffees – Classic Caramel, Classic Chocolate, Chocolate Mint and Strawberry Yoghurt – with no sugar needed!
The message from UK distributor Petty, Wood & Co Ltd is that, with continuing consumer demand for natural products, the Sulá Natura range of sugar-free sweets offers retailers a fantastic opportunity to achieve healthy sales and profits!
Gavin Tarrant, Senior Brand Manager for Sulá at Petty, Wood & Co, said: “When people taste Sulá, they love them, and they can’t believe they are free from sugar, low in calories, totally natural and therefore guilt-free.
“The sugar-free confectionery market in Europe is huge and in rapid growth, so there is enormous potential in the UK market for Sulá, with its great-tasting range of sugar-free sweets with no artificial colours, flavours or preservatives.”
Petty, Wood & Co Ltd