The continued success of West Cornwall Pasty Co has been confirmed as the brand’s latest financial statements are released for the year ending 25th March 2016.
Cementing its reputation as one of the best performing like for like sales growth food businesses in the retail market with impressive sales figures of £13m with underlying likefor- like sales increasing by 7.6%. An exemplary performance continues seeing EBITDA increasing by 85% to £1.02m (2015 £0.55m). The result represents an impressive turnaround success story of over £1.8m in just under 2 years. The business has no institutional debt and at the year end it had £1.4m on deposit with its bankers.
Breaking News: Successful New Sales Channels
Since the year end commercial progress has been continued at pace. Targeting new sales channels has proved fruitful including retail designer outlets (McArthur Glenn, Swindon) and continuing to cover all bases in travel.
West Cornwall Pasty Co has announced , a brand new contract with Welcome Break to supply cooked chilled branded products across their entire Waitrose estate.
Sports and Leisure Events
A brand priority has always been to establish strong long term relationships in the sports sector. As a result, a long term contract has been signed securing the retail outlets at Twickenham stadium, plus a 3 year sponsorship deal with the RFU’s All Schools Programme charity.
Driving a high profile brand presence at premier outside sports and leisure events has also increased during the year including the Cheltenham Festival, Silverstone, Wembley, The Millennium Stadium and both the SSE Glasgow and Wembley Arenas.
Bold steps into the Gluten and Dairy Free market with a ‘first of its kind’ best-selling ‘Everybody Pasty’. Named as a ‘game changer’ product the Everybody Pasty is a premium pasty that tastes and has a texture just like normal wheat flour based pastry. The Everybody Pasty is baked in a specially designed bag, ensures the product stays free from cross contamination making it an ideal option for suffers of Coeliac Disease and avoiders of Gluten and Dairy.
New Direction, New Generation Store Design
West Cornwall Food Co launched with an extended product range including freshly made sandwiches and a luxury range of cakes. The first store to carry the new range is at Canterbury where sales since the changes were made, have risen to 50% up on last year.
WEST CORNWALL PASTY CO