Striking Supersize Sprinkles by Dr. Oetker

The UK’s leading home baking brand, Dr. Oetker, is making a bold introduction to the cake decoration sector, with the launch of its Ultimate Sprinkles range.

The products have been developed to help bakers “theme” their bakes according to the latest decoration trends (such as metallic or unicorn) and come in a larger jar for coverage of a whole celebration cake, compared to standard single cell sprinkle jars, making it easy for home bakers to give their bakes the ultimate look.

The sprinkles can be added to iced layer cakes and cupcakes, or even used as an ice cream topping.

Glamour & Sparkle features a variety of gold and silver sprinkles, bringing a touch of glamour to home baking. The metallic, classy decoration is perfect for birthday and anniversary celebration cakes, as well as seasonal occasions. Midnight Magic (110g, MRRP £2.29) helps to give home bakers a strong themed look through a mix of different shaped black and coloured sprinkles. ‘Galaxy’ baking is a growing trend as consumers are looking for dramatic decoration that stands out from the crowd.

Unicorn Confetti (110g, MRRP £2.29) will appeal to home bakers and families participating in the unicorn craze. Bright rainbow colours are a popular choice for creative bakes, and the large jar can cover a full unicorn themed layer cake for an impressive finish.

Riccardo Panichi, Head of Marketing for Cake and Dessert at Dr. Oetker UK, said: “We focus our NPD around growing trends, particularly in the decorations sector, and we like to ensure we are offering something different for home bakers. The full covering of a whole cake with bright colours is something we are seeing more and more of, so we expect this bold range of sprinkles in a larger format to be a huge success.”

The range of Ultimate Sprinkles are available for independent and major retailers now.