St Helen’s Farm, the UK’s leading goats’ milk producer, is celebrating three decades in business. The Yorkshire based firm is home to a large herd of milking goats and a modern dairy that supplies major multiples with its unique range of cows’ milk alternatives.
To mark its 30th year, the brand is rolling out an extensive 12 month marketing programme, kicking off with a newly designed 30 year anniversary carton for its award-winning fresh goats’ milk.
Vicky Unwin, marketing manager at St Helen’s Farm commented:
“This landmark presents a great opportunity for St Helen’s Farm to celebrate the success of the last 30 years with our loyal customers, but also attract new customers to consider switching to alternative milk and associated products.
With the new pack, we aim to give consumers another reason to switch, giving the carton even more stand out on shelf by highlighting our brand’s expertise”
New product development will also feature as part of the brand’s anniversary year. This spring, St Helen’s Farm is expanding its portfolio with two limited edition flavours of its layered fruit yoghurts. Taking inspiration from classic British flavours, Rhubarb & Hibiscus and Gooseberry & Apple flavours will be added to the lineup, replacing the current flavours, Raspberry and Elderflower and Sicilian Lemon. The 2x125g twinpacks (£1.87) will launch mid- March and will be stocked in Waitrose and Ocado. Vicky Unwin commented: “St Helen’s Farm is dedicated to innovation as flavour is such an important factor when consumers are looking to switch from cows’ products. Flavour perception is one of the biggest barriers when consumers are considering the switch, so it’s important that our portfolio offers tasty but familiar flavours to reassure consumers of our taste credentials, which is why we develop new flavours every nine months.”
March also saw the launch of a brand new advertising campaign for St Helen’s Farm which feature in numerous consumer lifestyle magazines and digital channels.
Vicky Unwin adds: “Last year, our magazine and digital marketing campaigns were a first for the industry and enabled us to widen the brand’s appeal and cement our position as market leaders.
This year we aim to build upon that success with another well targeted campaign that will feature a brand new creative execution, communicating our flavour and health credentials.”
St Helen’s Farm is celebrating its 30th anniversary throughout 2016.
The farm began in 1986 with a few hundred goats and started supplying supermarkets with natural and flavoured yogurts then fresh pasteurised goats’ milk. Legendary grocery names such as Hillards and Safeway were among their first customers and before long the St Helen’s Farm brand was on the shelves of Tesco, Sainsbury’s and Waitrose.
Today, the business has expanded to include goats’ cheese, cream, butter and ice-cream and is the leading brand in all the goats’ milk product categories in which it trades.