Fresh soup specialist New Covent Garden is celebrating the month of ‘Fetes, Festivals and Shows’ with its latest Soup of the Month.
August’s Soup of the Month, ‘Courgette & Camembert’, is the latest to have been developed from New Covent Garden’s online recipe competition. Consumers are invited to submit recipes according to a pre-selected theme, and avid soup fans are encouraged to vote for the winning recipe online. August’s theme, ‘Fetes, Festivals and Shows’, was chosen to recognise the British institution of traditional summer celebrations including village fetes and county shows, where culinary skills come to the fore in ‘best in show’ competitions.
The recipe which was voted number one by soup fans, created by Lisa Ajmal, is a velvety soup which combines rich Camembert with the light taste of courgettes and Crème Fraiche.
“August is a key month for celebrating the British summer – whatever the weather might bring!” says Group Marketing Director Nigel Parrott. “Our latest theme was intended to celebrate the traditional, community-spirited summer events which are as popular today as ever.”
“Lisa’s light, smooth soup, which can be served hot or cold, is the prefect representation of the British summer. Its vintage-style packaging will have great stand out on shelf and draw summer-loving consumers to the soup fixture.”
Courgette & Camembert is available in outers of six, with an RRP of £2.20.
New Covent Garden
Trade enquiries: 0113 248 0606
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