The household category has typically been dominated by a few major players, with very little real high quality alternatives being made available for consumers. This was until SNG Commercial Ltd took on the challenge and launched its Muvo and Senses brands back in 2014.
Following the launch of its Muvo laundry liquid, developed to rival the brand leaders on performance and quality but at a market leading value proposition, SNG Commercial has continued to make waves within the household category. Now with more than 80 lines across laundry, dishwashing, cleaning and personal care, the company has an impressive collection of products under the Muvo, Senses and Moss & Rowe brands.
Under the aforementioned brand names, SNG Commercial provides a wide selection of products in a variety of formats including laundry liquids, powders and capsules, dishwashing tablets and gels, and fabric conditioners. While SNG continues to offer an extensive range of different products to meet both retailers’ and consumers’ requirements, its commitment to creating responsible, trusted brands and proven products that are synonymous with exceptional value and performance still remains at the very heart of the company.
This was recently recognised for SNG Commercial’s hypoallergenic and dermatologically tested fabric conditioner, Senses Pure, which received an industry award for best new product. The product was tested on quality, performance, value and innovation and went up against some well-established big brands to be named as overall winner of the household including laundry category.
The demand for SNG’s products has also led the company into the commercial market with a portfolio of laundry, dishwashing and cleaning solutions such as machine cleaners, floor cleaners, trigger sprays and degreasers as well as the recently launched Moss & Rowe range of luxury hand washes and moisturisers.
While the company’s Muvo brand has become a popular choice for both retailers and consumers, SNG has continued to develop, innovate and expand its laundry products. Its super concentrated Muvo laundry liquid, has continued to be engineered and improved so that it now performs better than the majority of the brand leaders on stain removal, according to a recently conducted independent 7-stain test.
Furthermore, the Muvo range is due to be expanded with the addition of a new triple concentrated laundry liquid, Muvo 3X Ultra. Available in a 40-wash 1L bottle and in Bio, Non-Bio and Fruit Fusion variants, the liquid will be one of the strongest performing liquids on the current market and will ensure more output per bottle than its 1L rivals.
As well as the constant development of its Muvo portfolio, SNG Commercial has continued to build on its Senses brand. It is currently developing a number of new products including Senses Scented Shots which will fast-follow the recent fragrance boosting innovations to give consumers the very latest in laundry technology and new product formats but still at a leading value proposition.
Simon Gunter, Managing Director of SNG Commercial Ltd, said: “Our determined and forward-thinking approach has helped us to not only break into such a tough category but also create a positive impact within the industry. As a business we are still very much in our infancy compared to some of our competitors, yet our formula of performance and quality, combined with a unique value proposition, rivals the well-established brand leaders. I think it is this approach that has helped us to maintain a strong foothold within a tough category.
“As well as innovating new products for consumers, huge efforts have been made to establish ourselves as leaders within the commercial sector. Since launching Muvo Professional earlier this year, not only have we continued to develop these new products specially made for the commercial sector, but we have developed great partnerships with some of Europe’s largest distribution companies and dealer groups.”
The company has also been investing considerable resources in its Muvo packaging, and has listened to its customers and retailers to ensure the brand communicates its unique presence within the market and maintains its competitive edge. Refocusing the packaging and boosting the overall look of the brand ensures the product will sit at the forefront of fixtures while still continuing to strike the right chord with consumers.
As SNG continues to expand both its supply chain and product lines, the company ensures that all products are in line with its Planet Wise Promise, ‘to deliver big results without big consequences’. SNG Commercial aims to have a low carbon footprint from recyclable packaging that maximises its space to high-performing products that allow consumers to achieve great results even on economy programmes and short cycles.
From expanding its portfolio, strengthening the quality of its products and breaking into the commercial sector, it is safe to say it has been a prosperous year for SNG Commercial. The company has ambitious growth plans for the next 12 months which will see it build on its already expansive portfolio to offer retailers and consumers high performing, premium quality brand alternatives with a unique market leading value proposition.
SNG Commercial Ltd
Simon Gunter – Managing Director
Dave Pugh – Marketing Director
Tel: 0800 098 80 65